In light of this rise of discrimination in Asia and the Pacific against vulnerable groups and health care professionals due to COVID-19, regional networks of (young) key populations have partnered with UNAIDS to develop a social media package and a set of key messages to advocate for a more respectful discourse on and offline.

Drawing on the lessons learned from the HIV response, the campaign is urging people to act with kindness, not stigma and discrimination, and respect people living with HIV, key populations and people affected by COVID-19.

Download the social media package of the campaign here: